Pioneering Creative & Digital Strategy for all brands under the Nestle Pakistan banner.

• Promoted to PR & Media Relations Manager from the position of Brands Executive within one month of employment. Structured and successfully pitched PR as part of the agency’s services portfolio.


• Acquired consistent media coverage by creating publicity opportunities for clients and product placements through great media relations.


• Leveraged opportunities for publicity and marketing of company’s assets to assist in business development.




Reporting on the day-to-day activities of the PR Department to the Director Operations


Creating PR & Media plans for events based in the 2008 calendar


Preparing & distributing Press Releases, Fact sheets and scripts to media outlets.


Lead generation with specific story placement for select clientele.


Liaising with the Marketing Department to create special promotion exercises. (BTL)

Established as a freelance consultancy, Communicista is tasked with the conception, implementation & management of short-term contractual projects specializing in Public Relations, Communications Strategy, Marketing and Visual Design.

Responsible for development, implementation & business growth of Pakistan Today’s e-Product portfolio, specifically streamlined for assisted growth through social media.




Current projects include the English daily’s online edition and classifieds portal.

Creative concept & visual development of advertising campaigns for clients. Also responsible for creating communications strategies for client activations.