Responsible for Sales & Dealer operations management at national level, managing annual turnover of 20 billion PKR


- Monthly / Annual Sales forecasting, delivery of commitment sales volumes and brand wise growth of all brands/SKUs


- Managing a team of 90+ professional and 1500 dealers divided in 7 zones and 19 sales branches spread across the country


- Strategic business development and vertical / horizontal expansion across the country


- Close coordination with Marketing, Brand team & Supply Chain department for effective brand planning & stock availability, responsible to ensure optimum sales forecasting at branch level through central desk for smooth sales operations


- Formulation and implementation of Dealer sales policies (Discounts and Promotions)


- Solution of service related complaints at dealers’ end through coordination with Service, Supply chain, Warehouse and QC department


- Maintaining QoS and Credit control at all Zones / Branches


- Maintaining optimum product display at dealer’s floor, Strategies to increase floor space. Ensure effective POP Placement and Merchandizing

Responsible for general administration & business management of 3S automobile unit.




-Handling insurance/warranty claims and liaison with parent company, Dewan Farooq Motors Limited, Karachi.


-Sales and inventory management of auto spare parts, Payroll and attendance of mechanical and office staff, Managing finances of dealership. Preparation of PLS, Customer relationship building and feedback of walk-in customers, Outdoor sales activities for business enhancement.

Responsible for general administration & business management of 3S automobile unit.




-Handling insurance/warranty claims and liaison with parent company, Dewan Farooq Motors Limited, Karachi.


-Sales and inventory management of auto spare parts, Payroll and attendance of mechanical and office staff, Managing finances of dealership. Preparation of PLS, Customer relationship building and feedback of walk-in customers, Outdoor sales activities for business enhancement.

Responsible for sales and recovery management of corporate and retails sectors for all six divisions of the company.




-Given over 35% consolidated sales growth, and minimized balance to recover in year 2006-07.


-Lead a team of 25 professionals to manage corporate sales and recovery in general and banking sectors.


-Supervised sales, upkeep and maintenance of more than 28 retail outlets spread all over the province.


-Preparation and monitoring of Annul sales budgets and sales forecasts of all stations falling under my jurisdiction.


-Preparation and presentation of comprehensive performance review report to the GCOO and the heads of department.


-Worked as Project director for Admission form handing and processing project for leading medical university being executed throughout the province. Project initiated in 2005 which reoccurred annually. 3rd consecutive project in 2007 was successfully closed at gross sales of over 10 millions.

Responsible for Sales, distribution management, Real & Organic growth, preparation & execution of business plans, sales forecasting, appropriate territory wise/route wise target splits, ROI of distribution units.




-Looking after business of over PKR 60 million per month with a team of over 75 sales professionals.


-Responsible for sales & distribution of world’s leading brands in food & beverages sector.


-Provide coaching, leadership and direction to Territory In charges, Distributors, Sub-distributor’s sales force and BDE’s


-Effective planning & utilization of discounts schemes (TTS) in market


-Processing & verification of distributor claims, Proper utilization of trade assents


-Liaison with sales support and supply chain department for smooth ordering to the distributors to maintain stock norms at distribution warehouses


-Execution of BTL activities through a team of Channel & category sales development (CCSD)


-Execution of agreed business plans, infrastructure addition plans, Quality of Sales, numeric & weighted distribution.


-Implementation of Good Warehouse practices (GWP) and company’s Safety, Health & Environment policy (SHE) at assignment business units.


-Ensure effective control and management of Bad Goods at the distribution area for verification & destruction according to company’s policy and keeping the market clean from bad/expired goods.