After getting promoted as a Unit Head & Senior Marketing Officer I was involved in in the Operational Running of the NOP unit. This mainly included




• BRAND BUILDING & EXTENSION of the Programme


• EXTERNAL NETWORKING with Educational Boards & top


institutions to tap quality students


• Handling budgeting ( with a budget of 100, 000 US Dollars) for NOP activities


• COUNSELLING of the NOP scholars


• Financial Need Assessment of the Students




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VALUE ADDED & RESULTS ATTAINED


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Some of the MAJOR ACHIEVEMENTS of the NOP Unit during the period were:




• Induction of a recording breaking number of 136 students (20% of the total student body in the LUMS Undergraduate) into LUMS Undergraduate Programme in August 2009 through the NOP Programme after constant training & mentoring through out the process




• Setting up of a Mentoring System "Rabt-e-NOP" with the help of Senior NOP Scholars for the 136 Freshmen NOP Scholars in 2010. This was done after an extensive research on the problems of NOP scholars.




• 7000 plus applications for the programme &increased geographical outreach of Khyber Pakhtunkhawa Province from 18% to 25% in 2010. This year we identified various effective communication channels for extension of the programme as we formulated a Telemarketing plan to reach out to the areas with unstable security conditions,a Mass Mail Campaign & engagement of current NOP scholars in the Marketing of the Programme.

Joined the Start up Call Centre as a TSR (TeleSales Representative) for Telemarketing of U.S. Based FORTUNE 500 company namely DISH NETWORK. Got promoted to the position of Product Trainer after 6 months.




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VALUE ADDED & RESULTS ATTAINED


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•Took initiative of designing and implementing Product Training Programs for other TSRs.




•Trained & supervised a team of 25 TSRs which resulted in the team exceeding the sales quota by 28% over previous 3 months

Joined the Start up Call Centre as a TSR (TeleSales Representative) for Telemarketing of U.S. Based FORTUNE 500 company namely DISH NETWORK. Got promoted to the position of Product Trainer after 6 months.




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VALUE ADDED & RESULTS ATTAINED


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•Took initiative of designing and implementing Product Training Programs for other TSRs.




•Trained & supervised a team of 25 TSRs which resulted in the team exceeding the sales quota by 28% over previous 3 months

Joined the Start up Call Centre as a TSR (TeleSales Representative) for Telemarketing of U.S. Based FORTUNE 500 company namely DISH NETWORK. Got promoted to the position of Product Trainer after 6 months.




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VALUE ADDED & RESULTS ATTAINED


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•Took initiative of designing and implementing Product Training Programs for other TSRs.




•Trained & supervised a team of 25 TSRs which resulted in the team exceeding the sales quota by 28% over previous 3 months

According to the Higher Education Commission of Pakistan, LUMS is the top ranked Pakistani university amongst institutions that offer degrees in Business Management and Information Technology. In 2001 LUMS took a unique initiative, National Outreach Programme to hunt BRILLIANT & FINANCIALLY DISADVANTGE YOUTH from all over Pakistan , then train them for LUMS Admission test & then finally award 100% SCHOLARSHIP to those who make it through the process.




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VALUE ADDED & RESULTS ATTAINED


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Some of my ACCOMPLISHMENTS as a Marketing Officer for the Programme were:




• Conducting information sessions about LUMS & the National Outreach Programme in over 100 schools and colleges in more than 40 cities and different towns across Pakistan along with my other team members in a period of 4 to 5 months in 2008. Through this we were able to generate 7000 applications ( 47% more than the previous year) for the Programme.




• Assistance in coordinating & making logistical arrangements for the Screening Test of the Programme for 6000 applicants across 17 cities of Pakistan in 2008.




• Assistance in arranging Summer Coaching Sessions for across 7 cities outside Lahore & in supervision of the Coaching Session at Lahore for about 600 students in 2008